Why is KTM Gaining Market Share in Motocross?

KTM is gaining market share in the motocross industry and I think there minis have something to do with it. It does happen to be the bike of choice for most average riders that do not have fully sponsored rides. Here is a blurb I got from Motocross Action.
"KTM is a successful company because they are flat-out, full-on and all about machinery. Take the KTM 65SXS as an example. It is the race version of the standard 2013 KTM 65SX, but even with its trick parts it is still "Stock Class" legal. It is the Munchkin version of the Ryan Dungey Replica 450SXF-FE."